USE CODE NEWSITE TO RECEIVE 5% OFF YOUR FIRST ORDER
USE CODE NEWSITE TO RECEIVE 5% OFF YOUR FIRST ORDER
Your privacy matters to us. This notice explains how Alpha Print & Signs collects, uses, stores and protects your personal information when you visit our website, place an order, request a quote or otherwise interact with us.
Last updated: [20 September 2026]
Alpha Print & Signs respects your privacy and is committed to protecting your personal information.
This Privacy Notice explains how we collect, use, store and share personal information when you visit our website, purchase products or services, request a quotation, apply for a trade account, contact us or otherwise interact with Alpha Print & Signs.
It also explains the rights you have in relation to your personal information.
For the purposes of applicable UK data protection law, Alpha Print & Signs is the controller of the personal information described in this notice unless stated otherwise.
Contact details
Alpha Print & Signs Limited
5–7 Railway Street
Brierfield
BB9 5PJ
United Kingdom
Email: info@alphaprintandsigns.com
Telephone: 01282 216 416
Website: alphaprintandsigns.com
The personal information we collect depends on how you interact with us.
This may include your name, business name, billing and delivery address, email address, telephone number, account details, order history, quotation requests, enquiry information and correspondence with our team.
Where you place an order, we may also process information relating to the products and services you purchase, delivery requirements and transaction details.
Payment card information is normally processed securely by our chosen payment service providers. We do not need to receive or store your full payment card details where payment is handled directly by a third-party payment provider.
If you request print, signage, workwear, packaging, design or vehicle graphics services, you may provide us with artwork, photographs, logos, vehicle details, dimensions, site information or other files required to complete your project.
When you apply for a trade account, we may collect additional information about your business, including your website, social media details, business type, products of interest, estimated purchasing volume and information required to assess your application.
When you use our website, we may collect technical information such as your IP address, browser type, device information, pages visited, referring website and information collected through cookies or similar technologies.
We primarily collect personal information directly from you.
This can happen when you:
We may also receive information from third parties where appropriate, such as payment providers, delivery companies, website platforms, analytics providers or businesses acting on your behalf.
We only use personal information where we have an appropriate reason and lawful basis to do so.
| How we use your information | Typical lawful basis |
|---|---|
| Processing and fulfilling orders | Performance of a contract |
| Preparing and responding to quotations | Taking steps before entering into a contract / legitimate interests |
| Arranging site surveys or consultations | Contract / legitimate interests |
| Communicating about an existing order or project | Contract |
| Creating and administering customer accounts | Contract / legitimate interests |
| Assessing and administering trade accounts | Legitimate interests / contract |
| Processing payments and preventing fraud | Contract / legitimate interests / legal obligation where applicable |
| Delivering goods and arranging installation | Contract |
| Providing customer support | Contract / legitimate interests |
| Keeping financial, tax and business records | Legal obligation |
| Improving our website, products and customer experience | Legitimate interests, and consent where required for cookies |
| Sending marketing communications | Consent or legitimate interests where permitted by law |
| Protecting our website, systems and business | Legitimate interests |
| Establishing, exercising or defending legal claims | Legitimate interests / legal obligation |
Where we rely on legitimate interests, we consider whether our interests are reasonable and whether your rights and interests override them.
When you purchase products through our website, we use the information you provide to process your order, take payment, manufacture or supply the products, arrange collection or delivery, communicate with you and provide after-sales support.
We may need to share relevant information with companies involved in fulfilling your order, such as payment processors, couriers, suppliers or specialist production partners.
We only provide those organisations with information reasonably necessary for them to perform the relevant service.
When you request a quote, we use the information you provide to understand your requirements, calculate pricing, recommend suitable products or services and contact you regarding your project.
Depending on the service, we may ask for additional details such as quantities, dimensions, materials, artwork, photographs, deadlines, vehicle details or installation information.
For signage projects, we may also arrange a site survey where this is necessary to assess dimensions, access, installation requirements or other factors before providing or confirming an estimate.
You may provide artwork, photographs, logos, brand assets and other files when requesting or purchasing our services.
We use these files for purposes connected with your order or project, including checking artwork, producing proofs, designing products, manufacturing goods and maintaining appropriate production records.
Please make sure that you have the necessary rights or permissions to provide any images, logos, personal information or other content contained within files supplied to us.
Trade accounts are intended for qualifying businesses and industry professionals purchasing products for resale or as part of services they provide to their customers.
When you apply for a trade account, we may use the information provided to verify your business, assess your eligibility, administer your account and provide access to trade services and pricing.
Trade pricing and account information may be specific to your business and should be treated as confidential where applicable.
Where permitted, we may contact you about Alpha Print & Signs products, services, offers, news or information we believe may be relevant to your business.
Where consent is required, we will ask for it before sending marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us at info@alphaprintandsigns.com.
Stopping marketing communications will not affect essential communications relating to orders, quotations, accounts or services you have requested.
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how visitors use the website and, where applicable, support advertising or marketing activities.
Some cookies are necessary for the website to function and do not require consent. Where consent is required for non-essential cookies, we will ask you to make a choice before those technologies are used.
You can change your cookie preferences using our website’s cookie controls where available.
Further information about the cookies we use should be provided in our Cookie Policy.
Current ICO guidance states that users should be told what cookies do and why they are used, and that consent is generally required before non-essential cookies are set.
We do not sell your personal information.
Where necessary for operating our business or delivering your order, we may share relevant information with trusted service providers such as payment processors, delivery and courier companies, website and hosting providers, IT and software providers, email service providers, accountants and professional advisers, production partners, installers, suppliers and marketing or analytics providers.
We may also disclose information where required by law, regulatory authorities, law enforcement agencies, courts or other organisations where disclosure is legally required.
Where third parties process information on our behalf, we expect them to handle it appropriately and only for the purposes for which it has been provided.
Some of the technology or service providers we use may process information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable UK data protection law.
Where required, this may include relying on recognised adequacy arrangements or approved contractual safeguards.
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, contractual and reporting requirements.
Different categories of information may be retained for different periods.
For example, order and financial information may need to be retained for a number of years to meet accounting and legal obligations, while unsuccessful or outdated enquiries may be deleted sooner when they are no longer required.
Artwork and production files may be retained where reasonably necessary to assist with repeat orders, customer support or production records.
When determining retention periods, we consider the type of information, why we hold it, legal requirements, the nature of our relationship with you and whether the information remains necessary.
ICO guidance requires privacy information to explain how long personal data is retained, or the criteria used to determine that period.
We take appropriate organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Measures may include restricted access to systems, password protection, secure website connections, access controls, backups and using reputable technology and payment providers.
No method of electronic transmission or storage can be guaranteed to be completely secure, but we take reasonable steps appropriate to the information we process.
Depending on the circumstances and the lawful basis we rely upon, UK data protection law gives you rights in relation to your personal information.
These may include the right to request access to information we hold about you, request correction of inaccurate information, request erasure in certain circumstances, ask us to restrict processing, object to certain processing, request transfer of information in applicable circumstances and withdraw consent where processing is based on consent.
Not every right applies in every situation.
If you wish to exercise a data protection right, contact us at:
We may need to verify your identity before dealing with certain requests.
The ICO provides further guidance on individual data protection rights.
You have the right to object to certain uses of your personal information where we rely on legitimate interests.
You also have the right to object to the use of your personal information for direct marketing purposes at any time.
To exercise this right, email info@alphaprintandsigns.com.
If you have concerns about how Alpha Print & Signs uses your personal information, please contact us first so that we can try to resolve the matter.
Email: info@alphaprintandsigns.com
Telephone: 01282 216 416
You also have the right to raise a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
Information about making a complaint is available from the ICO.
The ICO recommends that privacy notices explain individuals’ information rights and how they can complain about the way their information is being used.
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices or content of third-party websites. If you follow a link to another website, we recommend reviewing that organisation’s privacy information before providing personal information.
We may update this Privacy Notice from time to time to reflect changes to our business, website, services or legal requirements.
The most recent version will be published on this page and the date at the top of the notice will be updated accordingly.
The ICO recommends that organisations review privacy information regularly and update it when their use of personal data changes.
If you have any questions about this Privacy Notice, how we use your personal information or your data protection rights, please contact:
Alpha Print & Signs
5–7 Railway Street
Brierfield
BB9 5PJ
United Kingdom
Email: info@alphaprintandsigns.com
Telephone: 01282 216 416
Website: alphaprintandsigns.com
